Direct Access / Bookmark
This number represent the number of hits or ratio of hits when a visit to your site comes from a direct access. This means the first page of your web site was called:
- By typing your URL on the web browser address bar
- By clicking on your URL stored by a visitor inside its favorites
- By clicking on your URL found everywhere but not another Internet web pages (a link in a document, an application, etc…)
- Clicking an URL of your site inside a mail is often counted here.